Preso on web analytics

Trinadh Rao who is now with Franklin Templeton is on stage now. Nice start saying just tracking referrers etc using Google Analytics isn’t exactly web analytics. It doesn’t just stop with bringing in (lots and lots of) traffic. You will have to track, analyze where visitors go, why/how they convert/not convert (buy/not buy) etc.

Interesting stat – Only 20% of visitors from a SE click through to go to a second page. Will have to see how the different Zoho service pages (which have nothing but just 4 or 5 bulleted points) fare here!

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