Second day starts

October 7, 2007

Ratan K K from pinSTORM’s got a intriguing title – ‘Song and dance for a click’. Says internet spend in 2010 will be $44 billion and 23 will be from search.

Advertisements : First day sessions come to an end

October 6, 2007

A nice quiz brought the day’s proceedings to an end. Actually, there ‘s much more planned for the whole evening – party & dinner at a cool karaoke coffee pub. Hmm, gonna miss that one 😦 Will be back tomorrow morning.

Afternoon sessions at

October 6, 2007

Starts with a panel discussion. Interesting topic – whether to have SEO/M inhouse or outsource it. 4 of the panelists are from SEO/M companies with a lone wolf b’day boy Venki. But the audience’s gonna support the loner!

Preso on web analytics

October 6, 2007

Trinadh Rao who is now with Franklin Templeton is on stage now. Nice start saying just tracking referrers etc using Google Analytics isn’t exactly web analytics. It doesn’t just stop with bringing in (lots and lots of) traffic. You will have to track, analyze where visitors go, why/how they convert/not convert (buy/not buy) etc.

Interesting stat – Only 20% of visitors from a SE click through to go to a second page. Will have to see how the different Zoho service pages (which have nothing but just 4 or 5 bulleted points) fare here!

Mahesh Murthy from pinSTORM

October 6, 2007

Interesting views, ‘8 Trends for 2008’.|

  • move to pay-for-performance (CPA/P4P)
    • better clickfraud metrics
    • quality traffic. clients will take issue with GYM etc for crappy traffic
  • traffic instead of just top SERP positions
  • ‘pay per organic click’ – new term/model!
  • country specific SEs, not just Google. Sensis for Australia, Yandex for Korea, Baidu for China etc
  • cross engine SEO/M mgmt. again, not just Google
  • SEO and SEM to merge – agencies will (have to) start doing both
  • P4P will xtend to other media
    • more than PPM – even per pixel basis
  • India will be central. think no doubt abo’ it, given that the conference is literally packed!

SEO Marketer from Taiwan

October 6, 2007

Nice having someone all the way from Taiwan with us here – Mr Geroge Tai of Obamboo Inc. Good hearing out his views of how Taiwanese look at Google & SEO. ‘Advertising’ goes well than ‘SEO’ in Taiwan it seems (difficult to make Taiwanese clients understand what SEO, keywords etc are).

And he put a very interesting question – why haven’t any ‘big’ SEO company gone public, listed on NASDAQ yet? Update : Someone from Google said there’s a company listed in UK.

Nice tips to track SEO …

October 6, 2007

… emerged during the first preso’s discussion. Particularly for phone calls – have unique phone numbers assigned for each campaign.

And Prabuddha reco’ed having an org like SEMPO here to put a proper perspective on SEO/SEM in India, minimize the frauds being committed. kickstarts

October 6, 2007

   Nice being here with the TKF guys once again. After a light sandwich & the intro talk by Kiruba, Prabuddha of SEOGuru starts with ‘how to know the returns of SEO’.  Hope to have a productive weekend 🙂

Smart use of Google Adwords

August 28, 2007

Came across this one in Mashable. While the post was about the Burton Group’s survey conclusion which was not so favorable of businesses using Google Apps, the ad at the right got me in smiles.

Splogs back in Blogspot & Blog Search

August 24, 2007

Doing the regular search for Zoho in Google Blog Search this morning, was surprised seeing some 30 search results having the same post headline. And all these were coming from splogs created by someone named ‘Ray’.

For sometime now, Google was doing a good job on 2 different fronts – 1) not allowing creation of splogs / scrapers and thus 2) making sure spammy sites don’t turn up in Blog Search results. Seems both have gotten a hit.

And there is one more scenario to be solved – not showing duplicated blog entries eg., a TechCrunch or a Read/WriteWeb story being duplicated all through the blogosphere.